By SBID – Society of British & International Design published 2019
This week’s instalment of the #SBIDinspire #interiordesign series features a development project with a philosophical concept, designed by Medhat Nehad – Archiform.
The concept revolved around guiding the client through an inspiring visual journey, from the moment they park their car to when they sign the contract to buy the property. The hierarchy starts with walking through the open landscape to the semi-transparent glass cube. Next, the dynamically designed main reception hall is approached through a ceremonially-long corridor, before the focus of the project – the parabola-shaped room – is reached.
#SBID had the opportunity to speak with Medhat Nehad about AlMarasem Development Sales and Marketing Showroom :
“What was your team’s highlight of the project?
Being able to deliver on a project of this magnitude, whilst achieving a high-quality finish; capturing the essence of the client’s company as well as executing the design and build according to plan within the time-frame we were given. This has to be the most important highlight for me.”
Read the full interview!